Why are bars so popular?

 

Have you ever visited to a city and see a stream of bars in a row? Or have you been in a rural area and only notice patrons at the local bar?

I think the reason why bars are so popular is because they offer comfort, its disarming, and of course you can live in a fantasy.

So, let’s discuss this further.

Is a bar comforting? Absolutely, YES. No matter if it is a high-end hotel bar; or a ‘hole in wall.’ A bar is typically a place where you can ‘let your hair down.’

How is a bar disarming? Typically, a person who is visiting a bar is trying to relax. So, you have a group of people who are less likely to engage in any stressful situation.

Okay, how can one live in a fantasy in a bar? Think about it. A bar offers beverages that intoxicates you. And in a state of intoxication, you may think you are prettier, smooth talker, or incredible hulk.

So, what does this have to do with motivation? Simple:  Treat your customer as they are coming into your bar. If they feel comfortable doing business with you; disarmed about your product/service; or they can accomplish a goal through, you; then you have a customer for life.

If you can mimic the same attributes of a bar with your business; you will almost be guaranteed success. Obviously, you must do without the intoxicating beverages.

But start with inviting your customers on a journey with you while growing their business and/or making their life better. They essentially get the experience of being at bar with you.

~ Attorney Ronnie O’Brien Rice  









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