Power of Story Telling


The power of story telling can be dated by years and years even before verbal communication.  Well I’m not going to say language but before a lot of technology. The reason why story telling became such a powerful tool is because a lot of people could not read or write. And some of life’s principles, life lessons and morals could only be taught through story telling. Story telling teaches so many different levels of variable that a simple arithmetic or demanding person will ever be able to convey.

Story telling is essential, regarding law, organizational development, investing, business. Primarily, those who may not have come from much, story telling is how you learn to be better. Role modeling, mentorship, and coaching is done through story telling.

Whether it is real life experiences or hypotheticals, storytelling helps communicate difficult learning lessons.

It’s a reason why movies, reality television, Netflix, etc. are so popular. All of these modes convey some type of story that viewers want to watch. Some of the good stories, leave you with some type of moral compass or call of action. Those moral principles can be that the good guy always wins; the ups and downs of what somebody went through to become a successful millionaire; or try to teach you to eat better like “What the Health.”

I’ve started employing story telling into speeches, writings, and posts because it’s more effective. When you hit people with direct call-to-action’s the audience just glaze over. And the audience might view the content as just another lawyer or investor saying the same thing.

When crafting a story, you tell people how you got to where you are; how you managed different clients; and how you managed this deal. You pull back the curtains of what you do, and people become interested. People love to see evolution, growth, and ‘ups and downs.’

Of course, you will have the trolls, the people that feel like they have some negative things to say about anything you do. Well, that's life but, you never want to not tell your story “We all have a story.” (This was a infamous saying by law school professor, James D. Love). Professor Love believed that just because everyone has a story doesn’t give you an excuse to not be prepared and on time. And he was correct, everyone has a story and be prepared to share it; but at the same time be prepared and on-time.

One has to be willing to craft a meaning story while engaging others. Whether you are selling a product or service, you have to be able to convey a story in a manner that the audience will want to pay attention. You’ll be surprised that you don't have to create something out of the ordinary. Take your life story, craft it in a simple manner and you will be surprised that there is a world out there waiting to listen.

~  Attorney Ronnie O’Brien Rice, Ph.D.

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