Lead Generation

Creating and closing upon leads is important. This is something that we all should be doing. No matter what field you are in. You should be working on how to increase your business different and creative ways.

Even if you are a teacher, you should be working on getting more students to your school and being a more effective teacher. (Yeah, I know you might not be getting paid as much).

For those who have heard me preach this before, understand that this is something I am totally passionate about. I know the world is full of worker bees and extra intelligent folks who study one-minute aspect of the world. And these folks can care less about following upon leads. But even these folks need to learn how to bring in business.

I say the above for several reasons:

1. It shows your commitment to your craft.

2. You will understand the importance of providing a great services and products.

3. It will increase your value to the company.

People buy from passionate businesses. Yeah, a business might get business because they are cheaper. But, in the long run, businesses who go from good to great are the ones who provide great services and products. Even if your marketing sucks, if you provide great services and products, you will stand the test of time. Look at Rolls Royce, Rolex, Apple, etc.

When you ask for a great barber, who do you ask? Your friends or colleagues. Then you go try it out. ‘Word of mouth’ is the most powerful marketing tool in the world.

So, you as a business owner, teacher, or employee, what are you going to do to make sure that the ‘word of mouth’ that is being spoken about you is good enough to get a referral. Here is where you understand the importance of providing a great service and product. Because ‘word of mouth’ will help propel you to the next level.

Lastly, no matter where you are, if you bring business to the organization, you will be bringing value. And NEWS FLASH, even if you are a front-line worker, if you bring business to the company, the higher-ups will love you for it. Just make sure they know it came from you and maybe some incentives come into play for it.

Takeaways:

Always be working on creating and closing leads.

~  Attorney Ronnie O’Brien Rice, Ph.D.

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Website:  www.RonnieORice.com

 

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