People do business with folks they trust


Some say, ‘folks do business with folks they like.’ This is only partially true. For an actual exchange of products and services for money, there must be a certain level of trust. This trust must be that the product and/or service is worth the money that is being exchanged. Even though this sounds very elementary, but it is so relevant in the present-day society. This includes dating, working, selling, lawyering, etc. For someone to commit to you as a spouse, there must be some time of trust that you are going to treat the person well. As a lawyer having to obtain clients, there must a trust level that you will provide great service and you will handle their cases with CONFIDENCE.

How does one build up trust? It is easier said than done. But, a good place to start is to be ‘impeccable with your word’, provide value to the marketplace, and always walk away from the negotiation table where everyone feels like that got a good deal.

Being impeccable with your word is a chapter within the Four Agreements. (It’s a book that Tom Brady reads once a year before he starts his football season.) Essentially, ‘say what you mean and mean what you say.’ Secondly, provide value to whatever space you are operating in. As a lawyer, value added is providing legal advice to folks who may not be able to afford me and over delivery service to my clients.

The Art of Negotiation is making sure that everyone got some value out of the deal. This makes people want to do more business with you in the future.

~ Attorney Ronnie O’Brien Rice, Ph.D.


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