People do business with folks they trust
Some say, ‘folks do business with folks they like.’ This is
only partially true. For an actual exchange of products and services for money,
there must be a certain level of trust. This trust must be that the product and/or
service is worth the money that is being exchanged. Even though this sounds
very elementary, but it is so relevant in the present-day society. This
includes dating, working, selling, lawyering, etc. For someone to commit to you
as a spouse, there must be some time of trust that you are going to treat the person
well. As a lawyer having to obtain clients, there must a trust level that you
will provide great service and you will handle their cases with CONFIDENCE.
How does one build up trust? It is easier said than done. But,
a good place to start is to be ‘impeccable with your word’, provide value to the
marketplace, and always walk away from the negotiation table where everyone
feels like that got a good deal.
Being impeccable with your word is a chapter within the Four
Agreements. (It’s a book that Tom Brady reads once a year before he starts
his football season.) Essentially, ‘say what you mean and mean what you say.’ Secondly,
provide value to whatever space you are operating in. As a lawyer, value added
is providing legal advice to folks who may not be able to afford me and over
delivery service to my clients.
The Art of Negotiation is making sure that everyone
got some value out of the deal. This makes people want to do more business with
you in the future.
~ Attorney Ronnie O’Brien Rice, Ph.D.
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