Strategic Planning: What is it? Why you should it? When to do it?

“Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy (Wikipedia, 2019).” There are five steps to strategic planning:

1. Clarify Your Vision;

a. Define goals;
b. Identify the process to complete goals;
c. Set specific tasks for yourself or staff to complete to the goals;

2. Gather and Analyze Information;

3. Formulate a Strategy;

4. Implement Your Strategy; and

5. Evaluate and Control (Clayton, 2019).

Why should you do one? A person should do one with their organization and/or personal life because it is easy to exude a lot of energy and resources in the wrong direction. Just because you are moving fast doesn’t mean you are morning in the right direction. It is important to know your direction because time is your most precious asset. And you don’t want to spend a lot of time on the wrong objectives.

When should one employ a strategic plan? The short answer is NOW! If you have never done a strategic plan on an organization and/or your personal life; you could be moving in quicksand. (Quicksand is a colloid consisting of fine granular material (such as sand, silt or clay) and water (Wikipedia, 2019). The more you move, the more you sink to the bottom. This is true with your goals. You may think you are making significant movements in the right direction and its just quicksand.

All in all, don’t be scared to look at your objectively to see your faults to determine where you are and where you want to be. This is foundation to a strategic plan.

~ Attorney Ronnie O’Brien Rice, Ph.D.

References:

1. https://smallbusiness.chron.com/five-stages-strategic-management-process-18785.html

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